3 Reasons to Include Video in Your Content Marketing Plan

If you haven’t allocated enough resources to push your video marketing efforts forward this year, it’s about time you do. Recent studies have shown that businesses consider video as an important form of marketing content for the fourth year in a row. The volume of videos produced annually continue to increase. Do you want to be left behind and lose out on possible customers?

With YouTube becoming the second largest search engine on the internet, you might want to stop considering video as an afterthought to your content marketing plans. In fact, it’s about time to give it the attention it deserves. Let’s take a look at how video is changing content marketing, and why you should focus on it.

Adoption of new mediums

Consumers’ viewing habits have shifted dramatically in recent years. As more people spend their time on their mobile devices, buyers are now more responsive to video compared to other kinds of content. In addition, the landscape of consumers has changed. Millennials already make up a good chunk of the workforce and possible buyers. And what kind of content do they like to see? You guessed it – it’s video.

Businesses need to keep up with their preferences. Millennials believe that video is the next best thing to face-to-face interaction that companies can provide them. And since mobility is just as important to them as connection, video is the perfect medium to meet their needs.

Easier optimization

Video is the best form of content to measure – and also one of the easiest. Unlike text-based posts like blogs, you will have a better understanding of your audience based on how they consume your content. Video has a unique feedback loop that can provide you with valuable information about how you can improve your material right away.

Besides the video’s click-through rate, you can also see how many times your audience watched your video, and at which point they began to drop off. Make sure you take advantage of video analytics. Use the data you get to improve your current material. It will help you get greater engagement and more conversions from your customers.

Drives higher engagement

On any given platform, video outshines other forms of content. You can tell your stories better and impart more valuable information straightaway when you choose to use video. Not only will you be able to enhance your messaging – you can drive it home easily through video as well.

From your website to your emails, you can deliver more effective content by integrating video. You can use video to increase your conversion rates on your landing pages. You can increase your click-through rates in your emails, and you can get more responses as well. Video can make a lot of your content marketing campaigns easier.

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