3 Ways to Create Facebook Videos that Promote Engagement

The recent changes Facebook made to the news feed got marketers worried for business pages. Is it still possible to get a good reach for your Facebook videos after these changes were implemented?

This is a challenge for marketers to step up their game and create more meaningful content. Facebook is now inclined to show videos that are able to spark conversations between businesses and their audience. This is something everyone can leverage.

As the landscape of video marketing on Facebook continues to change, it’s time to focus on giving more meaning and value to the content you put out.

How can you foster interaction with your audience on your Facebook videos? Let’s take a look at three ways to do it.

Choose the right video type

Depending on how you want to address your audience on Facebook, there’s a clear type of video you will want to use for it.

Creating the right type of content will help you get conversations going, hiking up engagement on your videos. It’s all a matter of adapting your material in order to more effectively convey your message.

Did you know that Facebook prioritizes live videos more than others? It’s because they get 10 times more comments than other types of video content. You can use this to set up a Q&A with your audience, or to stream a live event. The engagement will help a lot with your organic reach.

Have you tried doing company story videos? This will help you get higher engagement as well, as Facebook aims to forge connections between customers and businesses. Try introducing your team, showing your day to day activities, or following how an order is fulfilled.

Explainer videos are also great – they are really in demand because they are value-adding. Showing your audience how you can help solve their problems really encourages them to engage with your business. The questions they comment can help initiate discussion on your page, increasing your reach.

Optimize your production for good engagement

There are different audio-visual and technical settings that work for each platform. On Facebook, there are are particular aspects that work best, so make sure you apply them.

It’s important to keep videos short in order to help it perform better. Keeping your message brief and comprehensive will make it easier to push your content out there. It will hold your audience’s attention longer and encourage them to engage as well.

Always remember that your audience will lose interest so easily, especially on social media. By producing shorter videos, you make your story simpler, and it will make your audience want to watch the whole thing.

Since autoplay on Facebook is almost muted, be sure to subtitle your videos. These can also help you emphasize key points of your message.

Your opening seconds will determine when your audience will drop off from watching, so make sure it’s powerful. Add the most stunning sequences of your footage here. This will spark interest in your video.

Invest in ad campaigns

Are you still on the fence about running ads on Facebook? It’s about time to jump at the chance. There are a lot of ways to ensure that you get your money’s worth when you spend on ads.

To start, you need to ensure that you are targeting the right audiences. Clearly define the right characteristics so that you will reach your ideal customers more effectively.

Next, use the data you receive to find out how well your ads performed. You will see how many views your video has, how much each view cost, and how many people watched your entire video or just part of it.

The insights you get from running ads make them worth it. You can use the data to find out how you can better optimize your videos, and how you can get greater engagement or reach.

These tips will help you get more out of posting your videos on Facebook. Keeping these aspects in mind, you might find just how much better your videos can do, and how you can make them stand out as well.

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