3 Ways to Optimize Your Facebook Page with Video

By this time, you should already know the importance of having a Facebook page for your brand. With the recent changes implemented by Facebook for business pages, you might be having trouble increasing the engagement on your posts.

You will have a harder time reaching your audience because your presence will be reduced by Facebook. The platform will now prefer content from members’ friends rather than businesses.

That doesn’t mean you have to stop trying to grow your page. Besides boosting posts, you can make more interesting content that will stand out on the platform, too.

Did you know that you can use video to leverage your page’s presence on Facebook? There are a handful of ways that video can help you create a more engaging profile.

These are things you can do on your own. You can even use existing material that you already have. Let’s take a look at a few ways you can harness video to optimize your Facebook page.

Create a Facebook video cover

You probably already have a Facebook cover photo up on your page. How about taking it to the next level with video?

Facebook has been allowing owners of business pages to upload cover videos. The recommended size of the video is 820 x 462 pixels, while recommended length is 20 to 90 seconds, which will be automatically looped once uploaded. These videos will be rendered on the mobile Facebook app as well.

When you follow these helpful guidelines, you’ll be able to optimize your business page by showing your audience content right when they check your profile out. Feature some highlights of your product or service right there and show them its benefits as well.

Stream live videos on your Facebook page

Did you know that Facebook has been prioritizing live videos over other kinds of video content on users’ news feeds? If you want your videos to rank higher, try streaming live videos on your page from time to time. Not only will you reach more customers, you’ll also get to connect with them in a very genuine and warm way.

The best thing about doing live videos is that when people don’t make it in time to catch y0u streaming live, they can still watch the video when it’s uploaded on your page after you stream. You still have a chance to get their attention even when they’re not present as you do it.

You might want to try to keep your video short, since that still works best for your audience. But it depends on the your content, too – if you can keep them engaged for longer, then that should still be effective. Ensure that you catch their attention immediately as you start your live video to avoid a high drop rate. Include a call to action as well, and make it clear.

Optimize videos for Facebook

There are particular ways to make your videos perfectly suited for Facebook, so make sure you are doing that. Taking the time to understand the platform’s specifications for video will allow you to get more of your content out there easily. Understanding your audience’s behavior when using Facebook will benefit you greatly as well.

Did you know that most Facebook users access it on mobile? Therefore, a square video will work best for your page. It also maximizes the space on a mobile device, giving you a better chance to frame your content properly. Square videos also perform better on the platform, getting 1/3 more views and even twice as much engagement as vertical videos.

If you’re worried about your Facebook page engagement dropping because of the news feed changes, don’t worry. There’s no need to stress about it. With the help of video, you might just get more valuable content out there for your audience. These simple steps are very actionable, and it might help you make the most out of Facebook for your business as well.

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