3 Ways Video Helps with Customer Retention

To ensure your company’s long-term success, you have to keep your customers. Customer retention is what will help ensure that your business will continue to grow. More than acquiring new customers, it’s keeping the old ones that will continue bringing in money for your business.

Loyal customers can account for over 70% of your company’s revenue. It figures, because you don’t have to do much to catch their attention. You’ve already established your value. If you keep offering them something that will allow them to grow, they’ll stay with you.

Video is one way that can help you ensure that you’ll have loyal customers. With the right intentions and the proper strategy, you will be able to achieve the customer retention rate that you want to have. Here are three ways to do it.

Share success stories

Does your brand have any customer success stories? Time to celebrate them and share them with your audience. This kind of content will boost positivity and leave your customers feeling empowered. If you were able to help or improve the lives of your customers in a massive way, tell their story. Do it with case studies, testimonials, and user stories. These tidbits from your loyal customers can help you get more conversions, too.

When you recognize customers who have benefitted from your business, you encourage them twice as much. You showed them that they made the right choice, and acknowledging them will empower them more. In effect, they’ll keep patronizing your products, which is the goal. Similarly, it shows other customers that you’re accountable for them. If others were able to succeed with your help, they should be able to as well.

Create educational content

How else can your product or service help your customers? It’s easy for customers to feel like they’re no longer growing even when using what you offer. It can leave them understandably frustrated. They might think that your product or service isn’t as beneficial as they initially thought. In effect, this can prevent them from becoming loyal to you.

On your end, you can avert this situation by empowering them after you make the sale. Did you ever think that maybe your customers don’t really know how to get the most out of your products? Providing them with some guidance, like demo videos, will encourage them to stick around and keep using what you offer. You have to nurture your existing customers and not allow them to get stuck. A little extra guidance to help them progress can go a long way.

Give them a meaningful experience

If your customer enjoys a worthwhile and beneficial experience by using your product or service, they will keep holding onto that. Therefore, it’s up to you to sustain it. This is what will keep them coming back around. You need to ensure that they keep getting that significant benefit and hang around your business because of it.

Never forget that a happy customer is a powerful source of profit. When you keep showing them how they can progress through what you offer, they won’t turn your back on you. Video can help enlighten them about what’s in store for them. Create content to show them what else they can do and how else they can grow. You can also use this opportunity to share their stories and keep more customers in the long run. Keep giving them the benefit that they need, and your business will do just fine.