4 Industries Where Video Marketing is Growing

For industries driven by highly personal relationships between salespersons and their clients, engagement is very important. With so many channels of communication to choose from, some fall through at actually fostering engagement between sellers and buyers. Video does a great job at filling the gap.

Some industries benefit a lot from video marketing by allowing sellers to personalize the content that their leads and clients get. A lot of these clients have the same concerns and motivations for buying, and it can all be addressed through videos. From short introductions to demos, video material can be of great help in pushing deals forward.

Let’s take a look at how video is surging in specific industries, and why it works specifically for each one.

Personal health

More and more people are prioritizing living a healthy life. Every person has a different reason for doing so, but a lot of these motivations are the same. From individual diets to exercises, a lot of health and wellness businesses and professionals get to know their clients on an intimate level.

What sellers and marketers can do in the health industry is produce mass-individualized videos, created with personalized stories that draw prospects in and result to greater engagement. This kind of content will address their needs while allowing you to talk about the benefits of what you offer, whether its the right exercise programs or appropriate diet plans or both.

Real estate

Real estate is another market that is very close to home. Since this is a huge investment – both financially and emotionally – for people, building relationships matter. When their agent knows about their budget constraints and their desires, it makes them feel vulnerable.

Real estate agents can use video to foster relationships with their clients early on. From personalized walk-throughs to demos of different features of interest, video can help their clients feel more comfortable with them. These kinds of content show them that their agents have their best interests in mind, and will make them at ease in their future home.

Financial services

Another industry that banks on highly personal relationships is the finance sector. With the average age of financial advisors being 51, it could be hard for these people to connect with their much younger clients. There will be some space to conquer in their relationship that will have to be addressed, and video can help bridge the gap.

Video allows financial advisors to become transparent right off the bat. More importantly, it helps them simplify complex financial products for their clients. Video will help advisors earn their clients’ trust while showing them what to expect and illustrating the value they’ll be getting.

Education

Universities are stepping up their game as they compete for students. This means that they have to keep up with the times, and be visible where students can easily see them. These days, it’s video. As students spend more and more of their time on social channels, institutions of higher education are now pouring their resources onto video marketing campaigns.

These universities also address what students want to see. Personalized content on the campus, the culture, extra-curriculars, alumni and the like will show students what’s in store for them, and help them determine whether they’re a good fit. These videos can also help their recruitment teams measure what works and how to improve their material.

‍