4 Ways to Use Video for Sales

Whether it’s inbound or outbound sales, you can use video at any point of the sales cycle. Video can help you control the buying process, and give your prospects and customers an enlightening, seamless experience. Video has become an effective way to sell, so let’s look at the ways you can use it strategically.

You can utilize video at any point in the customer journey. Whether they’re still a lead or already about to make the purchase, video can convert them into the customer you need. Here are four ways video can help with your sales cycle.

Re-engage cold leads

A lot of salespeople meet leads or prospects who ask for quotations or demos but ultimately end up never following through when they get their requests. These opportunities can get be rekindled with the help of videos.

These leads are already familiar with what you offer, so it’s best to use existing marketing content in order to convert them. A simple two-minute demo video can show your prospect why they were interested in your product in the first place. Give them a compelling reason to buy now.

Close an account and expand it

Each prospect might have different goals or needs that you need to address in your videos. Still, it doesn’t mean that another lead or company won’t have the same concerns. To make the most out of your videos, you could use the same material to reach out on your prospects.

Eventually, once you land this client, you can still use the same video to expand within the company. They could be open to your products or services as well. Say one team has already signed on with you. Another team or department, from a different part of the country or the world, might want to go onboard, too.

Enable your lead

More often than not, you have a champion in the company you’re trying to sell to – it will most likely be your initial prospect or lead. This person will end up being the one selling your product or service to their company’s executives.

Video will help you prop up your offering and allow you to take control of the opportunity at hand. Use video to address the company’s pain-point and establish yourself as a trusted supplier. Encourage your champion to push your material forward to their management. Hopefully, with the help of your content, the deal will progress.

Summarize your proposal

A video can help give you a headstart into your bid to win a client. Create a video introduction to illustrate your willingness to invest in this client. You can also use this to show your commitment to this prospect.

Utilize video to show off your best assets – highlight the benefits of your offerings and how you can address your client’s needs. Let your presence grow on your client. Next, follow through by saying you will send your proposal very soon after. Video will help kickstart everything for you, and let the sales cycle progress.

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