5 Things to Consider for Your 2018 Video Marketing Strategy

If you feel like you haven’t done enough to maximize video this year, you have a chance to turn things around next year. Whatever constraints or challenges you had to deal with this past year, it’s time to move forward from all of them. Now is your chance to resolve to make the most out of video and grab those opportunities that are waiting for you!

As more and more of your competitors grow their business through video, it’s your turn catch up and eventually overtake them. It’s about time to revamp your video marketing strategy for 2018. If you don’t know where to start, here are five things you can include when you make plans for your videos for the year ahead.

Increase your budget

It goes without saying: if you want to make good videos, you have to be willing to spend. Regardless of how much you allocated for your video marketing campaigns this year, you should plan to increase it for 2018. If you want your campaigns to succeed, you have to put in the resources for it to work.

Depending on your budget, you can spend on different aspects of video marketing that will help you improve your content. For example, if you don’t have much to spare, you can purchase or register for a course that can help you with video strategy or live video marketing, whatever you need help with. If you have a few thousand dollars that you can spend, you can definitely upgrade your equipment or hire a professional videographer to improve the technical side of your content. If you have $5,000 or more, then you can definitely work with a production company to execute everything for you.

Choose other kinds of video content

Maybe you’ve been doing the same kind of videos for a while now. If you find that it works for you, that’s fantastic. But have you ever considered diversifying the kind of content you put out? From sales funnel videos to storytelling content, you can create different videos for different purposes – and get different results, too.

Have you thought about adding a video to your landing pages or your website’s inner pages? Take a good look at them and see whether a video can enhance your customer’s experience. Have you tried telling your audience about your customers’ experiences? How about answering some frequently asked questions about your products or services? Take the time to expand the horizon of your videos and offer something new in the coming year.

Plan your production schedule

While you can’t actually compute your video production expenses for video, you can find ways to maximize your resources. Create a larger plan for your shoots and your content. Learn how to leverage your footage, and become more efficient in tackling your video projects.

One shoot can yield a handful of videos that you can use on different platforms, from emails to social media channels. Stop thinking about the length of your content and instead focus on the quality and the value it adds to your audience’s life. Always keep in mind that you can leverage previously shot clips and include them in your current video marketing strategy.

Find your niche

Have you taken a look at what your competitors are doing? Spend time learning more about what others in your industry are doing and find out how you can improve on these kinds of content. Do you think some topics aren’t discussed in depth? Are there areas that aren’t covered at all? Find something you can work on and harness for your business.

This is one way to enable you to establish credibility within your industry. Own your niche and give your customers the answers they are looking for right away. You can become a thought leader in your own right by creating valuable content that will resonate and impact your audience positively and consistently.

Think of more stories

If you think you have nothing to share with your audience, you’re definitely mistaken. Every company has a compelling story to tell. It’s up to you to frame it in a way that will fit your messaging and humanize your brand.

Identify stories that you can tell can be a challenge. Take a good look at your business’ daily activities and you’ll find something interesting there. Do you have a fun new product? Talk about how it was developed. Who’s your oldest or longest tenured employee? Have a short chat with him about what he thinks about working for the company. Did you help a client succeed? Get them to speak about their journey.

2018 will definitely be a more exciting year for video, so make sure you’re right up there along with your competitors and peers getting their content out! Keep improving your videos and you will see that you’ll get the return of investment you need from it.

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