5 Video Marketing Ideas to Try

Have you heard about the recent changes Facebook has made to the news feed? It will become a lot harder for businesses to reach their audience.

The need to produce quality content is now more important than ever. For video marketers, it means adding more value to your customers’ lives. It can be frustrating to keep thinking about new material often, but you need to do it.

Do you find yourself coming up short on creative ideas for your content? Some no-fail video marketing ideas can help you ramp up your strategy easily. Let’s take a look at five kinds of video content to help you with your campaigns.

Engage with Q&As

You can harness the power of video to gain credibility in your industry. Let your audience know about your expertise by creating informative content. The Q&A format will help you position yourself as a thought leader.

Do this kind of video to address customer concerns based on reviews you get online. Do a roundup of questions you receive in a weekly or monthly schedule. This kind of content will help your brand stay relevant in the minds of your customers.

Connect with seasonal video

Besides public holidays, people talk about a lot of other holidays celebrating so many things – from the mundane to the interesting. When you see your customers reacting to trending holidays, like friendship day or peanut butter day, see if it’s relevant enough to your brand for you to create content based on it.

You can capitalize on these fun holidays by creating promos that you can talk about on video. You can also take note of these holidays and incorporate them in an appropriate way to your content. This will help you interact with your audience in a more relaxed and genuine way.

Stand out with a company overview video

Utilize video to highlight your company’s strengths compared to those of your competitors. Take the time to answer the question of what sets you apart. The best thing about it is you can use existing material to produce this video showing your company’s value.

Repurpose press releases or blog posts in video format to create a company overview. Get your staff to share testimonials about your business. Don’t forget to pin this video to your social media platforms where your customers can easily see it.

Show your product in action with a demo video

Did you know that customers would rather watch a video about a product than read about it? That’s your cue to take advantage of this preference. Letting your customers see your product at work will help you foster trust in your brand.

Use video to increase conversions and provide your customers a better understanding of your items. Do a simple video of what your products can solve, and how it’s done. Shoot a before and after video that can highlight the purpose of your product and what it can help your customers accomplish.

Promote your event with an RSVP video

Hype your event with the help of video. Not only will you gauge your audience’s interest with your video, you’ll also be able to find out what really engages them in terms of content. Sharing teasers leading up to the event will help you elevate the buzz surrounding your event.

You can even produce post-event videos. Doing a recap of the day and highlighting its key points will help you draw your audience back in. This will also allow your company to make efficient use of video footage from your events.

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