5 Video Marketing Tips to Help Boost Your Traffic

Video is the new battlefield for businesses. If you’re not fighting for your audience’s attention through video, then you’re definitely losing.

Not only is video the most preferred content type of consumers, it also offers the best return on investment for marketers. You can say so much in a short span of time, and you’ll be able to hold your audience’s attention as well – if you do it right.

Marketers often forget that video on its own is not enough. There’s a huge difference between plain old video and interesting, engaging video content. It’s what makes campaigns successful.

How can you ensure that your videos will shine amidst the competition? These five tips will help you grab your audience’s attention to help your videos succeed.

Have a good introduction

Your title will get consumers to click play on your video, but it’s your introduction that will make them decide to keep watching. Are you paying enough attention to it?

Your introduction should be captivating and it should be supported by great visuals. Wow your audience within the first few seconds of your video, and they’ll stick around for the rest of it.

Greet your audience with a powerful introduction that will immediately show them why they need to watch their video. You’ll have greater chances of having them stay to see what else you have to show them.

Add captions

A lot of audience members don’t immediately watch videos on their feed with the sound on. How can you make sure you can still get them to watch your video? It’s simple: just add captions.

YouTube has its own captioning tool that you can use for posting your content. There are also other online software solutions that can do the same for when you upload on other platforms.

Captions will also help you with video SEO. Since search engines also prefer video content, you will get higher chances of getting indexed when you have captions in your posts.

Explore other topics

A lot of marketers make the mistake of focusing too much on their niche. If it’s already crowded to start with, you’ll have a harder time finding your audience there. What can you do?

It’s time to venture out to your shoulder niche. This includes all the topics that are related to your niche, but not entirely similar. For example, if you’re a caterer, these topics will include event planners, venues, and more.

Keep your eyes peeled for what kind of topics your audience want to know about as well. Lurk around groups and forums to help you decide on the shoulder niche that you can make videos about.

Have your own style

Video is a highly visual medium – are you taking full advantage of that? Your visual style in your videos is very important.

Something that can help your videos stand out from others is your unique look. As much as possible, you should use the same filters, colors, fonts, and effects in your videos and thumbnails.

Besides making your videos look different from others, it will also make them easily recognizable by your audience. Once they see it, they will already know that it’s you.

Look at trends

It pays to be updated on trending topics. If there’s anything trending that’s related to your niche, you should jump at the chance and create a video about it as soon as you can.

When you’re up to speed with what’s currently trending, you’ll have a greater chance of becoming visible to your target audience. Just make sure that the topic of your video is relevant to them and close to your industry.

You can make your video more interesting by adding relevant photos or videos in order to connect with your audience better. Just make sure that you have permission to use these resources.

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