5 Writing Techniques to Increase Traffic to Your Videos

You’ve probably already heard that SEO is also important for your video marketing campaigns. Do you know where and how to start doing that with your videos?

It can be hard to when you don’t know what you’re going to do in terms of SEO. The way you write, from your video script to the actual video post, matters when you’re trying to drive traffic to your content.

Read on to learn a few ways to adopt these SEO techniques to your video campaigns.

Control the length of your video

There are a lot of factors that will determine whether your video will be opened by your viewers. You can chalk it up to algorithms, comments, and shares.

Some of these things are not actually up to you. When you put your content out there, it will go up against a lot of different considerations. But the length of time that your audience watches your video is something that you can control.

Engagement drops when video length goes past the two-minute mark. However, you don’t have to let it stop you. Make your video as long as your material requires. Just make sure there’s always something there to keep your audience hooked.

When you ensure that your viewers are hooked on your video, there’s a bigger chance that your content will rank higher. Don’t extend the length beyond what is needed. Keep in mind that you want your audience to watch your video from start to finish.

Get traffic from online communities

Did you know that there are a lot of platforms online where you can funnel traffic from? Communities like Linkedin and Quora, where there are spaces for discussions based on different topics and niches, are great avenues where you can get viewers.

Some of these communities have an aversion to having video links dropped in discussions. However, when the topic is relevant, you can try sharing your content. If other users will find value in your video, don’t hesitate to link it.

How can you start doing this? Look for questions that your video can answer. Make sure that your video is insightful and valuable. Say that the users discussing the question might find your video useful.

Offering some value in your video will help you get more views and shares. It might even contribute to giving your video a higher ranking. When you contribute something worthwhile to a discussion, you can also achieve the engagement you need.

Restructure your content

Producing videos doesn’t mean you need new material every time. Did you know that you can easily repurpose your videos to create new content?

Not only will you be able to save your resources. You’ll also adapt your existing material to discuss different topics that you want to cover.

Restructuring your content in different forms means you can use the information you have on hand effectively. How about turning an existing blog post into a video tutorial? Or taking a podcast topic and discussing it on a live video?

You just need to make sure that your repurposed content is just as valuable as its source material. You’ll find that your audience will appreciate it just the same.

Create landing pages

When you publish a video, you have to make lead generation a priority. One thing that can help you get those leads is through a landing page.

If you are producing new videos for a new marketing campaign, you might want to create a unique landing page for it. Make sure it’s relevant to the topic you discuss in your content. It will help drive traffic to your video.

Writing a good landing page is important. Effective copywriting can give you a leg up on getting those leads. Your video can turn those leads into conversions. It all ties up.

Build links

If you want your videos to rank higher, you can try linking back to your video content. Start by creating an outreach campaign through email or social media where you share your video.

The more your video is shared, the higher it will rank. When your video gets linked back, it means users trust you and your content. You just need to make sure that it doesn’t come off as spammy, otherwise your content might get flagged.

Always remember to build links organically. Never pay for it. As your ranking climbs higher, more people will see your videos, and you’ll end up with a greater audience and a wider reach soon enough.

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