How to Write Great Video Titles

Do you always find it challenging to write video titles? It’s tricky because what seems like a minor detail actually does so much for your videos in terms of getting clicks and views.

A video title shouldn’t be treated as an afterthought. Crafting one entails a lot of serious consideration and careful planning. Stringing words together to write an effective video title will take work, and if you want it to help you get the best results for your video, you need to start taking it seriously.

Let’s talk about what is considered a strong video title and how you can start coming up with more powerful ones for your content.

What makes a video title great?

How does a video title stand out exactly? If you want to grab the attention of your audience, your title will help get the viewers you need. But what are the characteristics of a standout video title?

First off, a great video title is succinct. It should be descriptive yet brief. It’s so hard to grab your audience’s attention, and if you write a long and winding title, you’re going to lose the opportunity much easier. Besides that, long video titles usually get cut short in search results.

A good video title is also direct to the point. Staying on topic is important so that your audience will know what your content is about right away. Don’t even consider writing a misleading title – your audience will not appreciate this and you might end up with a bad reputation.

In addition, a great video title must be unique. It’s so easy to come up with a generic title, so you need to play on important details of your content in order to stand out. You can also make your video title intriguing by teasing to a solution to a problem that your audience has, or playing with their emotions.

Lastly, it’s also important to include keywords in your video title. This will help your video get indexed for search results much easier. When you know the kind of keywords your audience searches to get the kind of content you have, bank on it to write a great video title.

Tips for writing a great video title

To start writing a great video title, you can begin by doing some keyword research. Use a keyword finder tool, like the Google AdWords keyword planner. You can get ideas by typing in a relevant topic related to your video into the keyword planner tool. It will yield a list of related keywords that you can choose from and use for your video title. It’s best to those with low to medium competition with high monthly searches.

Next, you can run your video title through a headline analyzer tool in order to see just how effective it is. These tools will allow you to see what works and what doesn’t by showing you how your audience will possibly feel about your video title. These tools can even show you your title’s strengths and what you can do to improve it.

You can make it a point to put the pertinent details of your video in front of the title so that your audience. More often than not, your viewers will just skim through the title that read through it, so it’s best to frontload your title so they know what it’s about right away. Remember to keep it short and vivid as well, and if possible, not exceeding 60 characters.

Try using different title formats as well. Have you ever tried using a question format? How about numbers or lists? You can even draw them in by offering expert tips or teasing them by alluding to a secret. These formats will help you draw your audience into your content with less effort.

Lastly, don’t forget to be interesting. Understand the motivations that will make your audience watch your video. What will be in it for them and why should they click? Use these ideas and translate them into a great video title that your viewers will not dare pass up on.

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