How Video Helps You Get Higher Response Rates

Is your sales team struggling with unresponsive leads?

It can be difficult for your representatives to follow up on prospects who never seem to have the time to engage them. Clients can be too busy with other things or they hardly have any free time to entertain a pitch.

It’s nothing personal, sure, but it can also be disheartening. What if your sales reps’ performance suffers? It will either ruin their momentum or challenge them to find more ways to engage their prospects.

What could be better than using video to get more engagement from their prospects? Video can help your sales team stand out from the sea of messages your clients get on the regular. It can help improve your sales processes and enable your sales reps to work more efficiently.

Get personal with video

Your prospects might not be able to spare some time for you, but with video, you can carve out a few minutes of their day to deliver a key message that might make them do it.

They will not engage with everyone. But if you have a key message that will leave an impact on them, then you might be up for consideration.

You might be wondering: what kind of messages are these? It’s the ones that establish a personal connection with the customer.

Personalized videos can help you get more email open and click rates. Most importantly, it can help you spike up your response rates, driving better results.

How can you utilize video to achieve this? Let’s take a look at three ways.

Use video in your prospecting emails

It’s crucial for you to get noticed when you’re reaching out to a new lead. In an email inbox full of unread messages, how can you stand out? You guessed it: with video.

Video works great for cold emails, follow-ups, and even account-based selling. Having the word “video” in a subject line and including the thumbnail in the email can get you more responses than other kinds of messages.

You can also use video to establish your credibility. This is one reason that will encourage your prospect to engage with you. Keep in mind that they don’t know who you are yet, so make sure you introduce yourself as someone they can trust.

Show your prospects how much you know about them and their needs through video. Use it to connect with your customers individually. If you show them that you spent time trying to get to know them and their pain points, they will spare some time to get to know you as well.

Talk about value

Do you get caught up in talking about yourself when delivering a pitch?

A lot of sales teams make the grave mistake of focusing on what they do when introducing themselves to a prospect. If you stick to this kind of thinking, you might end up losing these possible customers altogether.

Why? Because they already have an idea of what you offer. But how will it benefit them?

Prospects are less likely to care about what you do if they don’t know what kind of value it has for them. In your video, focus on driving home the benefits of your products or services. Use it to show them that you know what their company needs and you have exactly what can help them.

Video is the perfect medium to give your prospect a better understanding of the value that your business has in store for them. The message will translate better in an audio-visual channel as opposed to simply emailing a long pitch to them.

The key is to make your message about them, rather than making it about you. Talk about their needs and how you can address them by providing the kind of solution that will make their business processes easier.

Harness the power of personalized video

There is nothing quite like personalized videos to break through to your prospects. Videos will become doubly engaging if you include your customers in it, and they will respond more favorable because of it.

How can personalized videos help you? It can increase your click-through rates and views because you are able to communicate more effectively and provide them with information in a way that’s not overwhelming.

Most importantly, a personalized video can help a customer decide to buy. This is especially true for late-stage prospects. Video can help them experience the kind of solution that you offer. They will get a better understanding of it because they will see its value, encouraging them to purchase.

Through personalized video, you can get through to your prospects that only bother with a few emails per day. Use it to show them that you know what their problem is and that you have the unique solution to this issue. This way, they’ll get hooked and you have more chances of closing a deal than your competitors.

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