Start Your Video Marketing Campaign With These 3 Videos

Any business owner or marketer who has decided to start doing video marketing has probably asked the same question: Where do I start?

If you’re not familiar with different video types and formats, it can be overwhelming at first. But you have to start somewhere just to get going.

There are certain video formats that will be more effective to start your video marketing campaigns with. These will help you create a greater impact on your business right off the bat.

Now that you have an idea of how to best kick off your video marketing efforts, let’s take a look at the three videos you should start making for your business.

Product explainer video

The best way to start introducing videos into your marketing efforts would be through explainer videos. What could be better than showing your audience and potential customers what it is that you do and offer?

Explainer videos can be done even without sophisticated equipment. The key is to focus on how your product or service works. Can you show your audience how it’s used in real life? You won’t need a big production for that.

For explainer videos, you might be tempted to highlight your product’s features. That’s the easier way of showing it to your audience. However, the better way to do it is by pointing out the problem that your product solves, and how it’s the best solution for it.

Your product explainer video should have a great script to start with. Keep it simple and concise. Use conversational language that will make your audience feel like you’re just talking to them, telling them about your product in easy terms.

Company story video

Is there something that makes your business unique? Doing a company story video will be a great way to start, and you can use it to introduce your business.

By showing your teammates’ faces and letting your audience get a glimpse of a day in the life of your company, you can get your potential customers to become more comfortable with you. Showing off your human side will allow you to connect with your customers and get them to feel a sense of familiarity with your business.

To do this, you can interview your employees about what it’s like at your company every day and what makes them proud to work there. You can also compile videos from company events or even meetings that would best illustrate what your organization is like.

A company story video will show your potential customers what matters most to your business. And if they can find an emotional connection with what you do, you might just give them a positive experience through your video.

Customer testimonial video

Do you feel uncomfortable asking your clients or customers for testimonials? That’s typical.

It can be a scary task, but if you want to prove how effective your product or service is, you need at least one or two solid testimonials to show for it. You need to have some proof about the difference your makes.

To do this, tell your customer about the topics you want them to cover in their testimonial. Then interview the customer about the results they’ve seen with the help of your product. Make sure it’s all natural and sincere so that the audience will find it easier to trust you.

Keeping this conversational and genuine throughout the interview can help you get more authentic responses from your customer, so make sure they’re comfortable so that they can talk about you better.

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