These Are the Types of Videos You Can Use for Your Sales Funnel

Video marketing has been proven to be the best way to close deals and make more sales. 64% of consumers say that they are more likely to buy a product after watching a video about it online. Are you leveraging this enough?

Unlike other forms of content, video is best when it comes to delivering your message effectively and connecting you and your audience on a more personal level. Video also offers the best ROI, so you need to harness its power by including it in your sales strategy.

In each stage of the funnel, there’s a video format that will work best to appeal to their decision-making. You need to ensure that you are tapping into what they’re considering at each stage to make them help a favorable decision.

Let’s take a look at the kinds of videos that you can do for each stage of the funnel.

Awareness stage

At the top of the funnel, customers begin to realize that they have a problem that they need to address. This is where they start looking for solutions to their unique issues. You will need to inform them on how they can solve these problems.

To do this, you can create educational videos. This is a simple and effective way to offer informative content on how they can start searching for solutions. You can establish yourself as an expert on the matter, which will keep you at the top of their heads when it’s time for them to make a decision.

You can also create commercials. These will help you get your name out there and build brand awareness. This is your chance to introduce your product or service to potential customers that can benefit from what you offer.

Another type of video that can help you at this stage is the how-to video. Like educational videos, this will help customers learn how to solve their problems, but in a step-by-step manner. As you educate your audience, you can also position your business as a way they for them to address their pain points.

Lastly, you can also create social media videos. These kinds of videos are specifically created to suit your audience’s habits. They are also made in the recommended format for each social media channel. You can use this kind of video to drive traffic to your website from your social networks.

Consideration stage

At this stage of the funnel, customers have become aware of their pain points, and they also have an idea of how they can solve them. Now, they’re starting to look for solutions, so you need to create videos that will show them that your product or service is the best one.

Here, you can create explainer videos. These videos are developed to illustrate the problems of the potential customers and show how the product or service can solve these issues. Instead of writing copy on your landing page, you can put an explainer video in its place instead.

If you want to try doing webinars, this stage is the perfect opportunity to do that as well. You can create an online presentation to show your potential customers that you’re an expert in the subject matter of their concern. You can educate them regarding their problems while establishing your brand as a reference in the industry they are considering to solve their issue.

Decision stage

Evidently, this last stage is the most important stage. This is where you have to convince them to trust and choose you. They already know what their problem is and how they can solve it. It’s up to you to help them decide to buy from you over other companies.

At this stage, product videos will work well. It’s straight to the point and will show your potential customers your product’s benefits. It will help them have confidence in what you offer, and favor your business over others.

Another type of video you can create for this stage is the company video. Give your potential customers an idea of how you work. Give your brand a voice by featuring who’s who in your company. This will show them that you can be trusted.

Lastly, customer testimonials will give your potential customers an idea of what other people think of your product or service. You can feature existing customers who have the same problems as they do, and show how you were able to help them. Let them share their experiences so that you can build trust with your potential customers, leading them to choose your business.

Understanding the buying process is essential to creating video content that will help you close more sales. Take advantage of your video marketing resources by optimizing your strategy for each stage of the funnel.

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