These Two Words Can Help You Get Through to Your Audience

When creating your videos, it’s easy to end up just flooding your audience with too much information. You might think it’s best to just present facts that will help them figure out a solution to their unique problems.

The truth is, no one likes being lectured. How will you respond to a piece of content that only drones on about abstract concepts, or even worse, jargon?

While your audience will appreciate facts, they are more likely to respond to friendly advice. It’s more effective in helping them accomplish something related to the problems they are having. That should guide you when deciding on the kind content you will produce.

So how do you create compelling and informative content? Two words: “how to.”

By creating how-to videos, you are able to show your audience ways they can accomplish something they’ve been meaning to do. Your content will be like a gentle push that will get them to finally finish something.

How-to videos often come as a set of suggestions that are encouraging. Your audience will be inclined to listen to you because you approach them in a friendly manner.

So how can you harness how-to videos to captivate your audience? Read on to find out.

How to start with your how-to video

When producing how-to videos, you need to ensure that you’re addressing a problem that your audience and potential customers have. What do they want to know about? Has anyone else made videos about it?

You have an opportunity to acquire a wider audience this way. Come up with a unique angle or story for your video and draw your potential customers in. If you want to dive deep and work on a specific topic, you can do so.

Having an expert opinion on the topic you will be discussing is also important. It’s better if you are the expert on the subject. If not, get someone on board to help you develop the video. This will ensure that you will remain credible in your content.

Your audience will figure out if you’re just winging it or if you’re really knowledgeable on the matter, so always be upfront. Make sure your material is original.

It’s also important to note that how-to videos need to be very precise. There’s very little room for error here. While you might be good at improvising, it’s best to avoid digressing when doing this kind of video. Make sure you have a script before you start shooting.

When writing, it’s best to use short sentences which are easier to deliver and shoot. Write descriptive sentences that provide clarity to step-by-step procedures. Remember that your audience expects you to address their problems right away. Cut back on the unnecessary spiels if you can.

Producing your how-to video

Once you have these video elements down, you can decide on the structure of your how-to video. These videos all have the same content but presented differently. The point is still to guide your audience and help them with the solution to their problem.

You can choose to make your how-to video entertaining. This kind of video works best when you’re trying to raise brand awareness. How can you make a video more fun for your audience to get them to learn more about your business?

Alternatively, you can be more direct and make your video educational. This kind of video will work when you’re putting yourself up for consideration to your audience. You can create a video that goes through tasks as well as discussing more specific subjects under the topic you will be talking about.

Lastly, you can do a process video. This is the best way to introduce your audience to your products or services. You can walk your audience through a step-by-step process of something they previously didn’t know how to accomplish. This video will illustrate why this what you offer is one great solution for the issue they are having.

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